2D | Illustration | Motion

My goal was to create a drug addiction ad campaign inspired by German woodcut art, using its stark contrast and themes of death. I wanted the animation to feel raw and haunting while using motion techniques that emphasized linework and impact. I focused on rough lines, dark tones, and textured visuals drawn from early German prints, while also integrating modern elements to represent multiple addictions. My choices in typography, black-and-white, helped shape the final direction. The project took me weeks to complete. I ran into issues keeping the linework consistent once animated, and many revisions were needed, especially when blending traditional and modern visuals. Iteration helped me refine the final look.
I combined illustration, animation, and compositing to bring everything together. Integrating both the woodcut style and modern elements let me create a cohesive and impactful message.